Articles from Best Marketing (trending on the web)

#SMTShorts: Ted Rubin on “Return on Relationship” vs. “Return on Investment”

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Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between “return on relationship” and “return on investment.” #SMTShorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less.   https://www.youtube.com/watch?v=udcNKs6elHc

Implied Links, Brand Mentions, And The Future Of SEO Link Building

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Search engine optimization (SEO) has historically been a tricky game filled with speculation and increasingly abstract tactics to keep up with Google’s ever-more-sophisticated algorithmic changes. While Google always keeps the exact details of its updates under tight wraps, experts in the industry can make reasonable assumptions about the nature of each change based on information provided through public updates and details found in recent patents.

The New Networking: How to Be a People Curator ~via @OPENForum

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  Though social media makes it easier for us to connect, there’s something to be said for being more human when we network Social media is the handshake of our generation, but it can also be a splendid vehicle for giving warm business referrals, or just introducing two people you know have something in common. […]

Thirty Years of Projects

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I realized the other day that most people grow up thinking in terms of professional affiliations. “I’m going to be an accountant.” “I’m going to work for General Dynamics.” Somehow, I always thought of my career as a series of projects, not jobs. Projects… things to be invented, funded and shipped. Sometimes they take on […]

Social Media: Leveraging visual marketing on Instagram and Pinterest

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Creating your social media marketing take a dedicated effort where success is built one customer at a time. Watch this video from the MarketingSherpa Media Center at IRCE to learn more from Jason Miles, Co-founder, Liberty Jane Clothing, and Aime Schwartz, Digital Marketing Manager, King Arthur Flour, about where to start your social media efforts with Instagram and Pinterest.

Do Brands Apologize Too Much? ~via @InsideCXM

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  Social media is a great tool to help build brand visibility and interact with customers on a public platform. However, keep in mind that it’s a conversation medium—not a place to whitewash your image. People expect brands to be human, which means the occasional mistake is bound to happen, yet there is still an inherent […]

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