Articles from Best Marketing (trending on the web)

Email Deliverability: 9 lessons about Canadian Anti-Spam Legislation

The Canadian Anti-Spam Legislation (CASL) has been the cause for alarm for some marketers given if your company breaks the law, it can be legally liable and prosecuted. Read this MarketingSherpa Blog post for more details on CASL to help you in your compliance efforts.

Why Russian Tech Startups Like ZeeRabbit Are Emigrating To The West

After months of crisis in Ukraine, hardly a day goes by when events in and around Putin’s Russia make headlines around the world. Sanctions are a major topic, but there’s relatively little coverage of the impact on entrepreneurial businesses. To get a first-hand perspective, I recently spoke with two experts on the technology scene in [...]

[VIDEO] Cannes CMO Interview: Dunkin' Brands' John Costello

Dunkin' Brands runs on mobile. That's the message from Global Marketing and Innovation Officer John Costello, a seasoned marketing executive who has been in that post for a year and at the company for five years, after previously heading up marketing at Home Depot. He's put mobile at the core of Dunkin's consumer-engagement efforts, pointing to its "single-screen strategy with mobile at the center of that" as the best way to reach its "authentic," "multi-viewing" customers. "For a brand on the run, mobile is perfect."

The Marketing Destination Has Changed As Ad Clicks Pointing Outside Of Facebook Are On The Rise

The online marketing space is always in flux, and the last two years have seen a significant investment by brands to drive engagement inside many properties, including Facebook and YouTube. This influx of advertising money contributes significantly to the bottom line of these websites, especially Facebook, but marketing spends have a habit of moving around. Recent research from the Jun Group suggests the trend is moving away from engagement inside social networks and back towards brand owned digital properties.

The Best Tech Company Logos Out There

A good logo can help skyrocket a company's name-brand recognition and success. (A bad one, on the other hand, can embarrass it).  We've put together this list of the best, most beautiful logos, spanning from startups to more-established companies.  Let us know in the comments if we skipped any other great ones.Let's start with some startups. Hotel Tonight's logo doubles as a bed and an "H." We like Jelly's logo not only because it's bright and recognizable, but because it cleverly doubles as a jellyfish and a brain.

Comcast's PR Nightmare Can Befall Midsized Companies: Your Company Could Be Next

Midsized company CEOs enjoying growth should be warned by Comcast’s PR nightmare over its horrendous customer service.  They could be next.  Midsized companies are particularly vulnerable to such operational meltdowns since they often lack resources, lack operational experience, and often have a sales culture that values growth over resilient, top quality operations that can absorb inevitable surprises.

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