Articles from Best Marketing (trending on the web)

Facebook Ads Costlier for Small Businesses

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By Sarah E. Needleman And Jack Marshall When it comes to advertising on Facebook these days, small-business owners are competing for more limited ad space—and paying more for ads even if they don't result in sales.During Facebook Inc.'s earnings call last month the social-networking company revealed the average per ad price increased 123% in the most recent quarter compared with a year ago. Ad impressions—the number of ads it displayed—declined 25%, while ad revenue rose 67% to $2.68 billion, the company said.Facebook says it is providing better outcomes for its advertisers.

The Retweet That Never Sleeps [repost from AMA blog]

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Originally posted by Molly Sloat at American Marketing Association John Andrews and I, along with Duane Reade’s Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR…  New York-based drugstore chain Duane Reade launched a localized, influencer-led Twitter strategy to boost followers and store traffic     Developing content to build an […]

Big Brands and the Mind Shift to Social Paid

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                  Earlier this year, popular food delivery site Eat24 wrote the ultimate “Dear John” letter to Facebook, outlining all the reasons why their relationship could not stand the test of ROI. The deal-breaker: Facebook’s new and improved algorithm.   Like Eat24 said, “Not to be rude, but […]

Walk A Mile In Your Customer's Diapers: Co-Creating The Customer Experience

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More and more, in my consulting work with companies and brands, we end up co-creating customer service and customer experience solutions together with the company's actual customers.  While co-creation is no substitute for improving the customer service provided directly by your staff, nor for innovative leadership efforts to improve the customer experience, it has a value that is growing quickly and should not be overlooked.

Marketing Cloud Challenger Sitecore On The Future Of Personalized Experiences

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Sitecore bills itself as the first connected platform built from the ground up to enable marketers to deliver integrated customer experiences across touch points and to better manage and measure campaigns. On the heels of announcing a partnership with MongoDB and limitless data capacity with the Sitecore Experience Platform, Sitecore plans to make an e-commerce announcement later this summer.

Content Marketing: Encouraging sales and upsells at the point of purchase

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Many marketers think of content marketing as a top-of-the-funnel activity. But what about using content to encourage sales and upsells at the point of purchase? Read on to learn about what a restaurant placemat can teach you about encouraging upsells at just right the right time.

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