Articles from Best Marketing (trending on the web)

Ecommerce: Why going global really means going local

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Global ecommerce is growing and the key to brands looking to extend into new markets will understanding the local culture in those new markets. Watch this video from the MarketingSherpa Media Center at IRCE to learn more from Rob Garf, Vice President, Industry Strategy, Demandware, on how preserving brand value and relevance across multiple cultures will be vital to delivering a consistent brand experience.

Marketing Isn’t Dead ~via @InsideCXM

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  In recent times several marketing and communications gurus have declared “Marketing is dead.” Indeed, many of the traditional channels for marketing, such as advertising, direct mail and cold calling, have lost much of their effect and impact. However, as long as there are businesses offering meaningful products and services, there will always be a […]

To Many Businesses, Social is Still a Campaign-Based Tactic

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      To many businesses, social is still a campaign-based tactic, viewed and managed separately from business operations. This is flawed thinking. Social media marketing needs to be woven into the fabric of all marketing and communications channels, and strategically managed from a 360-degree perspective. Why? Because social communication has worked its way into […]

Email Marketing: Combining design and content for mobile success

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As email opens significantly increase on mobile devices each year, it’s important to create a mobile experience your subscribers enjoy interacting with. Watch Justine Jordan, Marketing Director, Litmus, discuss mobile email in an interview and show an example of how Litmus uses responsive design in an Email Summit panel discussion excerpt.

Visionary CMO Series # 1: Panasonic, Aflac, AT&T Mobility

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Over the past few years the CMO role has elevated to be at the true center of organizational success. While continuing to focus on growth and brand integrity, CMOs are now adding to their arsenal the role of data scientist, utilizing predictive - and even behavioral - analytics to reinvent the customer experience and in fact drive strategic direction of enterprises. In an effort to connect you directly with the thinking of top CMOs, this article is the first in a series where I feature visionary CMOs. Below are direct quotes from a recent discussion I had with 3 top CMOs.

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