Moving past a batch-and-blast email strategy can offer a few challenges along the way. Watch this video for a brief interview with Byron O’Dell, Senior Director, Demand Management, IHS, as he shares how IHS transformed to achieve persona-driven email marketing.

Branded social media accounts allow you to interact with a global audience in real time, but one mishap gone viral can be permanent damage. Read on to learn more from Lisa Monarski, Senior Manager of Employer Brand, Deloitte, to learn how employees can help you deliver value using Twitter.

The amount of data confronting Chief Marketing Officers is enormous and, according to Gartner, growing 40% every year. An updated IBM study shows that CMOs are feeling increasingly pressured by this deluge of data. Back in 2011, 71 percent of CMOs interviewed said they felt under-prepared to deal with that explosion. Now that proportion has grown to 82 percent. The issue is not about how to collect all that data, but what to do with it once you have it. A lack of preparedness can skew marketing's perspective on data in a number of ways that produce significant challenges.

  In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now aggregated, not a place, a.k.a… the website […]