At the recently held Internet Retailer Conference and Exhibition (IRCE) in Chicago, Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, interviewed event speakers and attendees in the MarketingSherpa Media Center.

In this 11-minute video, watch as Daniel spoke with Wikipedia CEO and Founder, Jimmy Wales, on how to encourage user-generated content – a powerful element within an overall content marketing strategy. Jimmy also discussed why Wikipedia is the only top 50 website in a Wall Street Journal study covering companies that do not engage in any visitor tracking.