Ecommerce: User-generated content, video marketing and other lessons from IRCE 2014

How can you attract more traffic to your ecommerce store? How can you improve conversion on the traffic you’re currently getting? At IRCE (Internet Retailer Conference + Exhibition) 2014, we sat down with 39 marketers and ecommerce experts to bring you actionable ideas to improve your results. Learn from three of last year's brands a few key lessons for your ecommerce marketing campaign.

Sara Seager: The search for planets beyond our solar system

Every star we see in the sky has at least one planet orbiting it, says astronomer Sara Seager. So what do we know about these exoplanets, and how can we find out more? Seager introduces her favorite set of exoplanets and shows new technology that can help collect information about them -- and even help us look for exoplanets with life.

Negotiation Topics in Business – Enhancing Your Deal

Not all contracts are created equal. Some maximize joint through creative trades, while others are barely satisfactory. Strategic wariness causes many people to leave untapped value on the bargaining table. Of course, agreements based on incomplete and distorted information aren’t likely to be efficient.

Yassmin Abdel-Magied: What does my headscarf mean to you?

Unconscious bias is a prevalent factor driving culture, causing us all to make assumptions based on our own upbringings and influences. Such implicit prejudice affects everything, and it's time for us to be more thoughtful, smarter, better. In this funny, honest talk, Yassmin Abdel-Magied uses a surprising way to challenge us all to look beyond our initial perceptions.

Four Levels of Listening Underutilized

by Gary CohenListening has become a lost art, perhaps because we've become so focused on ourselves. We're used to getting what we want when we want it in this on-demand world. Listening is about others. It's about giving them what they want and need. It's about connecting with others on many different levels.The post Four Levels of Listening Underutilized appeared first on Elements of Leadership.

Who is the real decision maker? Find out or lose the sale.

The prospect tells you, “I only need one more approval and the order is yours.”  
For joy, for joy -- the order is mine! --- Eh, eh, eh  -- don’t celebrate too soon. The one last person needed to approve, is the real decision maker. The boss. The guy you were supposed to be talking to in the first place. The one person who can say “no,” and there’s no possibility of reversing it. Rut-row.

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