A Leading Not-for-Profit Nearly Lost it All

The home page of Junior Achievement of New York (JANY) states it “Teaches Young People About Money Management and How Business Works”. Well, JANY nearly learned the ultimate lesson in both when they experienced catastrophic system failure. And what’s worse? They and their Managed Service Provider (MSP) did all the right preparations!

Email Marketing: The evolution of value in messaging

According to Brian Clark, Founder and CEO, Copyblogger Media, email is evolving and becoming more of a challenge for marketers to use effectively.

Watch this brief interview from the MarketingSherpa Email Summit 2014 Media Center to learn more about how email is changing, particularly in mobile marketing, and how you can adapt your strategy to provide value in messaging.

Men are from Mars, Women Like Social Media ~via @InsideCXM

      More than once, I’ve read statistics that demonstrate how women are much more likely to use social media than men. Some of those statistics focus on the specific role a woman may have in life. One that I noticed specifically mentioned how quite a few mothers utilize social media to do something that women […]

Next Generation Customers Will Test Every Business

If you think your business has weathered the storm, think again. In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Next Generation Customers Will Test Every Business

If you think your business has weathered the storm, think again. In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

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