Content Marketing: User-generated content tips from Wikipedia’s Jimmy Wales

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At the recently held Internet Retailer Conference and Exhibition (IRCE) in Chicago, Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, interviewed event speakers and attendees in the MarketingSherpa Media Center.

Negotiation Strategies for Women

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You can download a complimentary copy of our special report, Negotiation Strategies for Women, right now! Our new special report — Negotiation Strategies for Women – includes seminal articles from Negotiation Briefings: Why Women Sometimes Ask for Less, Women Negotiators and the Backlash Effect, The Sandberg Effect – Why Women Are Asking for More, Women

TED: David Chalmers: How do you explain consciousness? - David Chalmers (2014)

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Our consciousness is a fundamental aspect of our existence, says philosopher David Chalmers: “There’s nothing we know about more directly…. but at the same time it’s the most mysterious phenomenon in the universe.” He shares some ways to think about the movie playing in our heads.

Simplicity—What’s Your Definition?

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  I recently read a blog post by Margaret Molloy, CMO of Siegel+Gale about her favorite quotes on “simplicity,” and the first sentence resonated with me: “At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and unexpectedly fresh.” I think that should be the mantra for any business, really—to create clear, fresh […]

Reciprocation and Creating Value or Claiming Value Through Haggling

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At this point, you have entered the realm of haggling: the dance of concessions that follows each party’s first offer. (In our TV negotiation, the $1,100 list price was the store’s first offer.)

For some, this is where the real fun begins; for others, it’s time of great anxiety. To manage your stress, keep your BATNA at the forefront of your mind. Knowing that you have a good alternative if the negotiation fails will help you stay calm and rational. Suppose the salesperson tells you there’s no way he can go as low as $900.

“I could come down $75 to $1,025, though.”

Optimize Your Networking While Traveling: Part 1 - Tradeshows & Conferences

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A top seller once told me an excellent story about networking at tradeshows. He arrived at an event, aimed at hospital workers, and spotted yoga on the list of extracurricular activities. So, each morning at 7 a.m., he did mountain pose with fellow attendees. Now, bear in mind this was a burly, ex-Army tank man. The idea of this fellow doing yoga instead of landing clients before the booths opened was surprising to me.

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