Best Marketing

Force 3 CEO On New Brand, Vision & Strategy

Mike Greaney

Crofton, Md.-based solution provider Force 3 has rebranded itself with a new vision, logo and strategy along with a new website to better reflect the company's security mission.

Its new tagline, 'The Network Security Company' is a change the 24-year-old company says represents the start of a new era. The company has evolved from silos of the past to a more holistic, deeply integrated approach, said CEO Mike Greaney.

The Monthly Recurring Revenue Recipe Secret Ingredient

IDC indicates public cloud services sales will near $ 70B in 2015 and the “greater cloud market” - including private, public clouds and enabling IT and services – will hit $ 118 Billion. Which means that there is lots of opportunity to achieve monthly recurring revenues, but how can you ensure that you get your piece of the pie?

How to Help Your Customers Win the Big Data Challenge

The old standby block data, easily handled by said spreadsheets, is quickly being replaced by unstructured data. Driven by the growth of the 3rd platform (mobile, cloud, big data, and social) unstructured data has become a power to be reckoned with. We’re talking video and audio files, scanned images, and machine data of all kinds. In fact, there’s so much of this data floating around that close to 80 percent of all new IT storage is now devoted to managing unstructured data. And it’s doubling every two years.

Q&A: 8x8 CMO Talks On-Premise To Cloud Shift

2015 is the year solution providers and VARs need to start shifting their on-premises unified communications and VoIP solutions to the cloud or risk falling behind.

On-premises private branch exchange (PBX) systems have been stagnant in the market, with low-single-digit growth rates over the past few years, compared with hosted services growing in the double digits, according to an Infonetics Research report. Infonetics expects cloud PBX and UC services to be about a $12 billion market by 2018.

Strike The Right Tone With Your Marketing Efforts

For companies that do business in the channel, old competitors are becoming fiercer, and new competitors are cropping up at a blinding pace.

The industry as a whole is changing more quickly than ever, and IT Best of Breed has had several conversations in recent months in which VARs and solution providers have argued that companies that fail to adapt will soon be out of business.

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