The old standby block data, easily handled by said spreadsheets, is quickly being replaced by unstructured data. Driven by the growth of the 3rd platform (mobile, cloud, big data, and social) unstructured data has become a power to be reckoned with. We’re talking video and audio files, scanned images, and machine data of all kinds. In fact, there’s so much of this data floating around that close to 80 percent of all new IT storage is now devoted to managing unstructured data. And it’s doubling every two years.