Ask any technology solution provider where they find the bulk of new leads and the answer is usually the same: customer referrals. But how do you convince existing clients and accounts to help tell your story?
Leading provider of this, globally recognized in that. These platitudes are fine for your web site, but if you're honest, you'll admit that your customers will have the last word. And from the looks of a recent report, the last word might be a little discouraging.
IT security, a.k.a. cyber security, is the pressing topic on everyone’s mind — from the board of directors to the IT tech. Every day headlines scream about sophisticated new attacks on major websites, media, and tech companies and new data breaches. If you search the web for IT security, Google returns a mind-blowing 392 million results.
You’re on the right track starting with backup. Every business today should have some type of backup product in place, and most businesses are familiar with it in general. But, you knew a “but” was coming, while backup is necessary, is it enough? Is it enough for businesses to protect themselves against costly downtime? And, is it enough for you to ensure recurring revenue. Quite simply, no.
Marketing super powers like those possessed by The Alchemist are required to keep up in our industry. With the ability to “blend art and science” you can define your strategy and objectives by aligning organizational goals and positioning your brand to aid in new customer acquisition, gain new market share and tie in directly with the revenue generation marketing goals I defined in my previous blog series.
As a tech journalist, I spend more time than I'd care to admit poking around on Twitter, Facebook and YouTube, sharing articles, testimonials and other information tidbits that I think might appeal to my followers.
Yes, I also engage in shameless self-promotion of my own articles along the way because, after all, I'm trying to track which topics interest my readers and which don't so I can spend my time in the most useful manner possible.
Sophos asked readers of our Naked Security blog a few weeks ago to vote for the “most trusted web browser,” to find out which browser people feel most comfortable with for security and privacy.