The PC Proposition

The new program seeks to solidify and advance Dell's position as a leader in the PC market. The market is contracting, and as it does, market share is consolidated among the industry's top players: Dell, HP Inc. and Lenovo. Byrne's team organized the business line's rebate structure to provide a 1.5 percent base rebate, a 1 percent growth rebate, 1 percent for attaching services and a 4 percent new business incentive. The PC Category A includes Dell's Precision machines; Rugged series; OptiPlex 7 and 9 series and Latitude 6 and 7 series.