What Makes For A Successful Marketing Campaign? Here Are Nine Tips From IT Vendors
Submitted by CRN Staff on
Michelle Welch
VP of Marketing
The most successful marketing campaigns are always those which take into account the larger ecosystem – that of both the reseller and of the end-user. For example, WatchGuard understands that we are one of many technologies being sold by our channel partners, so focusing on building sales promotions and marketing campaigns that focus on WatchGuard as one component of an overall networking project makes their lives easier, helps them grow, and in turn sees the most adoption. Beyond the partner, those marketing programs have a broader end-user appeal as they focus on solutions for larger problems and not just technology for one or two individual challenges. As a result, there is always more end-user engagement which leads to more exposure and opportunity for WatchGuard and our partners. Two specific examples of this would be half or full day lunch-and-learn sessions where WatchGuard is one of two to five speakers from a variety of technology vendors. It is also very successful to transform this content into a series of live webinars. If you think beyond what is in your price list and provide a value add solution, you will always find success.