What Makes For A Successful Marketing Campaign? Here Are Nine Tips From IT Vendors
Submitted by CRN Staff on
Peter Rawlinson
Chief Marketing Officer
Anything that educates and doesn't pitch. I conducted an integrated campaign on regulatory compliance for small banks a few months ago. No mention of vendor product. The campaign resulted in 40 percent lead conversion by association. Build a trusted brand, show you can give and the emotional resonance pays back every time.
