What Makes For A Successful Marketing Campaign? Here Are Nine Tips From IT Vendors
Submitted by CRN Staff on
Michelle Chiantera
VP, Global Partner Marketing
It is less about the campaign and more about the methodology. We used to measure results and align more closely with sales. Often times marketing can get ahead of sales and this can have negative impact on any campaign. Sitting at the table with sales to define joint goals and engagement is a critical success factor for any marketing campaign.
