What Makes For A Successful Marketing Campaign? Here Are Nine Tips From IT Vendors
Submitted by CRN Staff on
Patricia Atchison
VP, Global Partner Marketing
The most successful marketing campaigns are campaigns that are aligned with the solution provider's business objectives and are integrated with the solution provider's business plan. Marketing campaigns that yield the highest return are measurable programs that are focused on creating demand or accelerating the pipeline, aligned to the customer journey and utilize a variety of tactics to reach customers and prospects.
