What Makes For A Successful Marketing Campaign? Here Are Nine Tips From IT Vendors

partner marketing guide

Laserfiche

Catherine Ramos

Director of Marketing

Laserfiche has seen a lot of success with marketing campaigns that provide educational materials to our customers, including a comprehensive document management buyer's guide, a guide to records management and other e-books and whitepapers. How-to guides are powerful tools. In the same vein, Laserfiche has a blog, the Solution Exchange - dedicated to highlighting resellers, solutions and customer successes - that is a popular resource for the channel, customers and prospects. The articles typically highlight a reseller or ISV partner that help to get a customer's Laserfiche solution up and running quickly, with examples of integration tools or strategies that can speed deployment or enhance an existing system.