What Makes For A Successful Marketing Campaign? Here Are Nine Tips From IT Vendors
Submitted by CRN Staff on
Graciano Beyhaut
Senior Marketing Operations Manager
In marketing too often we see adjacent windows to market only through the house we built our prior successes around. Our most successful campaign has been our Product LifeCycle pivot, center-pieced by our IPM certification LMS. By constantly reinventing our portfolio and digital strategy around what the future may have in store, our partners have seen a substantial lift in overall revenue pipeline that is highly accretive to their margins.