What happens after the traditional cost take-out is achieved?

Nefkens: Then we can create tremendous value with them in shifting to digital. And we're seeing a rapid adoption from our customers in signing up for both. So that's the difference. So this isn't about, we've got a traditional offering. Let's just cross-sell into somebody else. This is about upselling into the digital offerings where we can just really drive exponential value for our customers.