10 Solution Provider Social Media Missteps And How To Avoid Them
Submitted by Sarah Kuranda on
Be Personal
Don't turn social media into a sales pitch, O'Malley said, make it personal. It's all in the language choice, and advocating as a trusted advisor over selling a product O'Malley said. She recommends tweeting about company charity work or community involvement to be more personal.
"It's an environment of sharing and giving, as opposed to selling and taking," O'Malley said.