Ignoring Social Media When Onboarding

In order to build a culture of social media within the company, O'Malley said it is important to include emphasis on social media and company policies in onboarding of new employees. That way, O'Malley said solution providers can encourage optimal behavior on social media for all employees, which will in turn help boost social selling.
A key part of getting ready to onboard employees is to have a social media policy in place. It doesn't have to be fancy, O'Malley said, but it should encourage good behavior and establish a way to monitor and engage with them.