Don't Post Just To Post

One of the biggest places solution providers go wrong is when they post without adding any value.
"It's basically all about the channel challenges for resellers. They post, post, post and even syndicate posts but they don’t get value from the activity," O'Malley said. "They need to create conversations and engagement with the market."
While posting consistently is also important, O'Malley said solution providers should focus on engaging, reporting and starting conversations with customers and industry community.