Engage and Reciprocate

Social media posting isn't all about you, and that's where many solution providers go wrong, O'Malley said. She recommends solution providers engage with customers and employees, then reciprocate when they reach out. Solution providers can also engage with their key vendor partners, she said, and help further their relationship. O'Malley said a lot of major vendors also have syndicated content that solution providers can use to build their own content.