Thinking One Person Has To Do It All

O'Malley said solution providers shy away from doing social media because they think they have to invest in a full-time employee to manage it all. However, she said that doesn’t have to be the case. Instead, she said solution providers can form social media committees, with engineers, marketing and sales employees assigned to post to social media throughout the day. Another option is to outsource it to social media firms, but O'Malley recommended making sure the firm specializes in B2B markets.