Articles from Best Sales (trending on the web)

Is Time Your Enemy or Your Best Friend?

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Is Time Your Enemy or Your Best Friend? 
By Richard Libin, President, Automotive Profit Builders
APB.cc, rlibin@apb.cc
 
Time is one of the biggest complaints that customers have about purchasing a new vehicle. Spending too much time purchasing a vehicle has been one of the loudest and more persistent complaints within the industry. And, in some cases, time becomes more important than virtually any other process of the purchasing decision. 

How to Help Your Whole Company See Through Your Customers’ Eyes

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Looking to increase your sales success? Stop thinking so much about your product, and instead consider your solution.
 
At first glance, your company’s product and solution may seem like fraternal — if not identical — twins, but a closer examination will show you otherwise. Clients aren’t really looking for a product. Rather, they just want to solve their most pressing issues by any means necessary.
 

Does It Matter Who You Think I Am?

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Does It Matter Who You Think I Am?
By Jennifer Libin, jlibin@apb.cc
It’s common knowledge: automotive salespeople don’t provide the same caliber of service to every client. But why? After all these years, nothing has changed. While other industries improve consistently, the automotive industry seems to be stuck in time.
If you don’t believe it, try this. If these three customers walked into your dealership on the same day, how would you treat each one? Be honest, no one will know except you. 

The Critical Way Buyers Have Changed

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You may have noticed an interesting trend that has recently picked up steam.
Buyers are looking less for experts (this is not an excuse to NOT be an expert, by the way) and they’re increasingly looking for peers.
They want someone is equal to them and at the same level as them, even if they hold different titles from the person they’re buying from.
Here are two important steps you need to consider if you want to be perceived as a peer and build trust with your customers:
1) It All Starts With Mindset 

What is Dead May Never Die: Email Marketing Endures (Even through the Long Night)

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Unlike the hit HBO show with dragons, dire wolves and white walkers, winter is not coming for email marketing. Like the various kings and queens of a well-loved land, there’s no shortage of platforms and providers vying for the marketing throne. Although social media and smartphones have threatened to drown out its effectiveness like a pack of Wildlings, email has risen again harder and stronger than ever before as the preferred marketing channel.

Live Webinar: How to Create Compelling Email Copy That Converts

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Live Webinar: How to Create Compelling Email Copy That Converts
Writing appealing copy for your email campaigns can be tricky with so many emails flooding your subscribers’ inboxes on a daily basis. In addition, there will always be the constant war with competitor’s campaigns for you to stand out with your readers.
The copy you write for your email campaign is one of the top elements of whether an email campaign is a success or fail.

In Sales The Most Important Thing to Say is….

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In Sales The Most Important Thing to Say is….
Mike Brooks, www.MrInsideSales.com
 
I know, it’s a catchy and kind of a trick title, isn’t it?
And when I ask audiences what they think it is, they guess things like: 
“Asking for the sale!”
“When would the customer like delivery?”
“How many units do they want?”
Things like that.  All these are good guesses – they are all closing questions and these are arguably the most important things to say, but the number one most important thing to say is…

How to Capture Leads’ Attention Without Relying on Gimmicks

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At some point, we all find out what it’s like to be the target of lead generation. You download a whitepaper or subscribe to a blog out of curiosity; days later, you get an email in your inbox from the company’s sales team. As a salesperson, you understand these tactics. But when the shoe’s on the other foot, the last thing you want to do is give “just 10 minutes of your time” to a company that has — in your mind — contacted you out of the blue.
 

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