How to ensure you’re not part of the next botnet

The Internet of Things (IoT) holds a great deal of promise to make everyday devices much easier to use, control, program, and access remotely. From “smart” home thermostats and refrigerators to lights and automobiles, there’s remarkable potential to make our lives easier — but there’s also untold risk that these devices can bring to our day to day lives.

How students of color confront impostor syndrome | Dena Simmons

As a black woman from a tough part of the Bronx who grew up to attain all the markers of academic prestige, Dena Simmons knows that for students of color, success in school sometimes comes at the cost of living authentically. Now an educator herself, Simmons discusses how we might create a classroom that makes all students feel proud of who they are. "Every child deserves an education that guarantees the safety to learn in the comfort of one's own skin," she says.

BRANDS: FOCUS MORE ON EXPERIENCE THAN CAMPAIGNS

If I were to write a newspaper article for brands that encompasses what they need to be doing in 2016 and beyond, it would have the title: Stand Out by “Liking” Them Before They “Like” You. Why? Because social media success does not come down to a mere numbers game, in spite of what some ... Read more

Could a drug prevent depression and PTSD? | Rebecca Brachman

The path to better medicine is paved with accidental yet revolutionary discoveries. In this well-told tale of how science happens, neuroscientist Rebecca Brachman shares news of a serendipitous breakthrough treatment that may prevent mental disorders like depression and PTSD from ever developing. And listen for an unexpected -- and controversial -- twist.

5 Steps to Winning a Sales Meeting in the First 13 Minutes

5 Steps to Winning a Sales Meeting in the First 13 Minutes
 
Research indicates that just 0.78 percent of B2B leads convert into new customers. If you don’t understand the gravity of this situation, chances are you’re googling “B2B” to see what it means. But if you’re struggling to surmount the conversion obstacle, I can help.
 
The chief culprit is the quality of the first 13 minutes of the very first sales meeting. Those 13 minutes are where the deal is won or lost. Here are five steps to ensure you’re winning the client in that crucial timeframe:
 

How AI can bring on a second Industrial Revolution | Kevin Kelly

"The actual path of a raindrop as it goes down the valley is unpredictable, but the general direction is inevitable," says digital visionary Kevin Kelly -- and technology is much the same, driven by patterns that are surprising but inevitable. Over the next 20 years, he says, our penchant for making things smarter and smarter will have a profound impact on nearly everything we do. Kelly explores three trends in AI we need to understand in order to embrace it and steer its development. "The most popular AI product 20 years from now that everyone uses has not been invented yet," Kelly says.

The Marketer’s (Abbreviated) Guide to Love: How to overcome your own self-interest and become a better marketer

How do we overcome our own angst-induced self-interest and love our customers? We have fancy ways of doing this, of course. We call it competitive analysis, data mining, customer profiling. And while those ways of empathizing can be effective, there’s no substitute for just sitting down and thinking about the desires, fears and angst your customers feel.

Why curiosity is the key to science and medicine | Kevin B. Jones

Science is a learning process that involves experimentation, failure and revision -- and the science of medicine is no exception. Cancer researcher Kevin B. Jones faces the deep unknowns about surgery and medical care with a simple answer: honesty. In a thoughtful talk about the nature of knowledge, Jones shows how science is at its best when scientists humbly admit what they do not yet understand.

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