BUILDING A BRAND CULTURE: SERIOUS CHANGE IS NEEDED

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What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, because that sort of recognition is fleeting. You may find the occasional unicorn who shares photos of your product’s packaging, perfectly positioned in ... Read more

11 Reasons Solution Providers Should Choose Asigra as a Cloud Backup Service for Enterprises

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Data backup and recovery for enterprises has become a hot topic in the IT industry as mobile devices (including laptops, smartphones, iPads and tablets) have become essential to the workplace. Cloud technology such as file syncing, sharing and online productivity suites enable organizations to access data, communicate and conduct business everywhere and on every device.

MILLENNIALS… WHAT YOU NEED TO KNOW

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If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not a new species. Keep that in mind the next time someone tells you they have the “secret” of marketing to Millennials, Gen Z, or whatever generation comes next. There’s no “secret,” ... Read more

Will You Avoid a Negotiation Impasse?

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In the summer of 2016, Illinois became the only U.S. state in the past 80 years to go an entire year without a full operating budget, according to Reuters. It reached that dubious milestone thanks to an epic negotiation impasse between Republican governor Bruce Rauner and the Democratic-controlled state legislature. The story of the negotiation
The post Will You Avoid a Negotiation Impasse? appeared first on PON - Program on Negotiation at Harvard Law School.

Closing the Deal in Negotiations

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In dealmaking, we typically devote significant time to trying to convince a counterpart of the logic and appeal of our proposals. But sometimes our role becomes a more defensive one, as our negotiation behaviors focus on trying to dissuade others from pursuing a route that we believe could be disastrous.
That was the task outgoing United
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Conflict Off the Rink: The NHL Negotiations

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Negotiations for a new collective bargaining agreement (CBA) between the National Hockey League Player’s Association (NHLPA) and the NHL’s team owners took a tumultuous turn in mid-August, a month before the current agreement’s looming expiration date of September 15.
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M&A Negotiation: Undoing the Deal

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After parties have invested considerable time and money in a negotiation, agreement can come to seem like an inevitable end point. You may think you have an ironclad contract, but because negotiations can be difficult to undo, we’d be wise to examine very closely the pros and cons of signing a deal. That’s the lesson
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How Professional Negotiators Can Avoid Public Controversy

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In negotiation, we sometimes become so focused on what we’re trying to achieve at the bargaining table that we fail to adequately account for how the deal could look to observers. As two recent deals that the U.S. government reached with Iran show, it’s important for professional negotiators to consider the optics.
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