Web Optimization: Can you repeat your test results?

Being able to repeat successful test results can help get your testing and optimization back on the right track. Read on to learn more about how Michael Zane, Senior Director Online Marketing, Publishers Clearing House, tested his way in, out and back in to discovering what works with his ideal customers.

Where is the future of customer experiences?

Quick, when was the last time you walked into your local bank branch and for what purpose? Was it to seek shelter from bad weather? Was it to grab free lollipops for your children or free coffee for yourself? If you can't even recall the last time you actually visited a bank branch, then then you're likely not alone. According to Novantas Data Services 74 percent of consumers say... "I can envision a day when I will do all my banking virtually."

TED: Andrew Solomon: How the worst moments in our lives make us who we are - Andrew Solomon (2014)

Writer Andrew Solomon has spent his career telling stories of the hardships of others. Now he turns inward, bringing us into a childhood of adversity, while also spinning tales of the courageous people he's met in the years since. In a moving, heartfelt and at times downright funny talk, Solomon gives a powerful call to action to forge meaning from our biggest struggles.

Pages