THE WORD “FRIEND”

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The word “Friend” may have been generally devalued by Facebook brilliantly taking “ownership” of the word, but its all about how YOU use it, and the reputation you build. Always keep in mind… Your brand is what you do, your Reputation is what people Remember and Share. Since they were young, well before Facebook, I ... Read more

The era of blind faith in big data must end | Cathy O'Neil

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AlAlgorithms decide who gets a loan, who gets a job interview, who gets insurance and much more -- but they don't automatically make things fair, and they're often far from scientific. Mathematician and data scientist Cathy O'Neil coined a term for algorithms that are secret, important and harmful: "weapons of math destruction." Learn more about the hidden agendas behind these supposedly objective formulas and why we need to start building better ones.

Framing in Negotiation

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So, you’ve offered what you think is a great deal, but your counterpart doesn’t seem to agree. What’s the problem? The offer may be excellent—it’s how you’ve framed it that’s holding you back.
The concept of framing in negotiation describes the fact that the way we describe our offers strongly affects how others view them. For
The post Framing in Negotiation appeared first on PON - Program on Negotiation at Harvard Law School.

Toward Dumber

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If you want to reach more people, if you’re measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don’t make people uncomfortable or ask them to stretch. Remind them that they were right all along. Generate a smile ... Read more

The secret to living longer may be your social life | Susan Pinker

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The Italian island of Sardinia has more than six times as many centenarians than the mainland and ten times as many as North America. Why? According to longevity researcher Susan Pinker, it's not a sunny disposition or a low-fat, gluten-free diet that keeps the islanders alive so long -- it's their emphasis on close personal relationships and face-to-face interactions. Learn more about super longevity as Pinker explains what it takes to live to 100 and beyond.

Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute

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Catharine Hays, Executive Director of The Wharton Future of Advertising Program, recently interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, and Daniel Burstein, Senior Director, Content, MarketingSherpa, on Sirius XM Channel 111. Listen to the replay of that conversation or read the transcript to get insights into using customer-first marketing and customer-first science, to build your company’s sustainable, competitive advantage.

A practical way to help the homeless find work and safety | Richard J. Berry

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When Richard J. Berry, the mayor of Albuquerque, saw a man on a street corner holding a cardboard sign that read "Want a job," he decided to take him (and others in his situation) up on it. He and his staff started a citywide initiative to help the homeless by giving them day jobs and a place to sleep -- and the results were incredible. Find out how your city can replicate Albuquerque's model with this frank and optimistic talk.

7 principles for building better cities | Peter Calthorpe

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More than half of the world's population already lives in cities, and another 2.5 billion people are projected to move to urban areas by 2050. The way we build new cities will be at the heart of so much that matters, from climate change to economic vitality to our very well-being and sense of connectedness. Peter Calthorpe is already at work planning the cities of the future and advocating for community design that's focused on human interaction. He shares seven universal principles for solving sprawl and building smarter, more sustainable cities.

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