Three Cs of Social Selling Success! Content, Curation and Community

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Social Selling is all the rage and if not already, will very soon be the ‘go to’ methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team members and how this compares to Social Sellers in your network ... Read more

What Is an Umbrella Agreement?

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Business negotiators tend to want the best of best worlds. When reaching agreement, they want to pin down parties’ respective rights and responsibilities, but they also want to retain the flexibility they need to deal with ever-changing business conditions.
The post What Is an Umbrella Agreement? appeared first on PON - Program on Negotiation at Harvard Law School.

NEW! Sidetracked: Understanding the Psychological Barriers that Derail Negotiations

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We all experience emotionally challenging conflicts and negotiations. Whether you are negotiating with your board or with your family, over internal resources or with external partners, as the buyer or as the seller, emotions can turn an otherwise productive negotiation into an unprofitable disaster.It does not have to be that way. In this interactive workshop,
The post NEW! Sidetracked: Understanding the Psychological Barriers that Derail Negotiations appeared first on PON - Program on Negotiation at Harvard Law School.

Living sculptures that stand for history's truths | Sethembile Msezane

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In the century-old statues that dotted Cape Town, Sethembile Mzesane didn't see anything that looked like her own reality. So she became a living sculpture herself, standing for hours on end in public spaces dressed in symbolic costumes, to reclaim the city and its public spaces for her community. In this powerful, tour-de-force talk, she shares the stories and motivation behind her mesmerizing performance art.

It’s All About Building Trust x 3

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It’s All About Building Trust x 3
By Richard F. Libin, President, APB
Trust is one of the most important and fragile of human emotions. And, it is essential to almost every aspect of our lives that require relationships. In business, it is critical that customers trust that the person, the product, and the business they are dealing with will be honest, reliable and authentic. Lack of trust or trust that has been broken, always leads to one place: lost relationships and sales.
Before customers purchase, they must trust three things:
The product

Marketing 101: What is a vanity link (or vanity URL)?

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Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity URL to create a nice, easy, memorable and branded URL to lead your customers from your offline marketing to your landing pages.

Fun home experiments that teach you physics | Helen Czerski

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Physics doesn't just happen in a fancy lab -- it happens when you push a piece of buttered toast off the table or drop a couple of raisins in a fizzy drink or watch a coffee spill dry. Become a more interesting dinner guest as physicist Helen Czerski presents various concepts in physics you can become familiar with using everyday things found in your kitchen.

The real reason manufacturing jobs are disappearing | Augie Picado

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We've heard a lot of rhetoric lately suggesting that countries like the US are losing valuable manufacturing jobs to lower-cost markets like China, Mexico and Vietnam -- and that protectionism is the best way forward. But those jobs haven't disappeared for the reasons you may think, says border and logistics specialist Augie Picado. He gives us a reality check about what global trade really looks like and how shared protection and open borders help us make higher quality products at lower costs.

Live Webinar: The Importance of A/B Testing in Email Marketing

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A/B testing is a powerful tool that many email marketers have yet to take advantage of. We want to help you fully understand what it is and how powerful it can be for you and your business. Join us on Thursday, September 28th at 1pm EST. We will equip you with everything you need to know to begin a/b testing your emails and show you how to create and implement successful a/b tests for your upcoming email campaigns. In this session we will also teach you: • Why you need to a/b test your email campaigns • How to get started • When to stop a/b testing • And much more! 

I WAS ASKED… HOW DO I INCREASE BLOG TRAFFIC AND SEO

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My answer… For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle… User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, ... Read more

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