Cosmin Mihaiu: Physical therapy is boring -- play a game instead

Submitted by on

You’ve just been injured, and you’re on the way home from an hour of physical therapy. The last thing you want to do on your own is confusing exercises that take too long to show results. TED Fellow Cosmin Mihaiu demos a fun, cheap solution that turns boring physical therapy exercises into a video game with crystal-clear instructions.

The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb

Submitted by on

As marketers, it can be difficult to recognize what we don't know. Stephen J. Dubner, co-author of "Freakonomics," discusses how, by challenging marketing status quos, companies may access customers that have previously been unavailable. It is important to continually test marketing campaigns to learn how to best serve your customers and potential customers.

Integrative Negotiation Examples: The Benefits of Coalitions in Bargaining

Submitted by on

Here is one of our best integrative negotiation examples drawn from the negotiation research presented in Negotiation Briefings: In 2006, representatives of wind-energy developers started knocking on the doors of Wyoming ranchers. They were seeking to persuade the ranchers to sell the rights to build wind turbines on their land, reporter Addie Goss recounted on

Awesome and getting ready for xPotomac 15 this June 12.

Submitted by on

 xPotomac 15 is being held on this June 12. and I have enjoyed attending  this event very muchThere is a good line up of speakers and t he  keynote this year is author Mark W. Schaefer, who just released The Content Code, which highlights how the marketing world has gone mad.  In his new book, Mark challenges communicators to break through information density by thinking about audiences in a new way.xPotomac will be at Georgetown University Campus,the Healey Family Student Center, which includes an in-building parking garage.

Martine Rothblatt: My daughter, my wife, our robot, and the quest for immortality

Submitted by on

The founder of Sirius XM satellite radio, Martine Rothblatt now heads up a drug company that makes life-saving medicines for rare diseases (including one drug that saved her own daughter's life). Meanwhile she is working to preserve the consciousness of the woman she loves in a digital file ... and a companion robot. In an onstage conversation with TED's Chris Anderson, Rothblatt shares her powerful story of love, identity, creativity, and limitless possibility.

Pages