How to Become a Trusted Data Lake Foundation Advisor…For Free

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With the increasing amount of both structured and unstructured data being generated every day, businesses are seeing the advantages of analyzing Big Data to increase revenue, reduce costs, and minimize business risk. But along with that seismic shift in the ability to use data to manage a business comes the need for a totally new infrastructure. Businesses are looking for an integrated solution that stores and analyzes Big Data for real-time, rapid analytics, and predictive modeling.

How is your customer feeling today?

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People can change their likes, dislikes and propensities daily, and sometimes more often. Will your customer choose an action movie over their usual romantic comedy today? Do they love that the bagel shop has a new strawberry cream cheese? Are they “sooo ready” for a vacation? Are they super sick of car shopping? Are they craving Indian food for lunch? Just what kind of customer are they, today?

Why the Best Marketers MUST Embrace Social

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  From the simplest to understand perspective… the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned. This can put you in a much better position than your competitors in two ways: 1) getting a ... Read more

Aspen Baker: A better way to talk about abortion

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Abortion is extremely common. In America, for example, one in three women will have an abortion in their lifetime, yet the strong emotions sparked by the topic -- and the highly politicized rhetoric around it -- leave little room for thoughtful, open debate. In this personal, thoughtful talk, Aspen Baker makes the case for being neither “pro-life” nor “pro-choice” but rather "pro-voice" -- and for the roles that listening and storytelling can play when it comes to discussing difficult topics.

Email Marketing: How Ferguson Enterprises generated over $10 million in online revenue

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Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, and her team combined offline and online efforts to generate more than $10 million in online revenue through the Ferguson Rewards program, which included more than 90 in-person events. Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Mary in the Media Center at Email Summit before her session. Watch now to learn about creating quality content for your audience.

The Differences Between Arbitration and Mediation in Transactional Negotiation

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We generally think of mediation as a dispute-resolution device. Federal mediators intervene when collective bargaining breaks down. Diplomats are sometimes called in to mediate conflicts between nations.
So-called multi-door courthouses encourage litigants to mediate before incurring the costs – and risks – of going to trial.
Scott R. Peppet, a professor at the University of Colorado School

Real World Negotiations Examples: Bargaining for a New Car

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According to a recent report from NPR Morning Edition’s Sonari Glinton, women not only negotiate harder bargains than men when it comes to vehicle purchases, but also they do more extensive preparatory work. Conventional wisdom has always placed the automobile in the realm of the masculine, but the emergence of the prepared and educated female

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