Maria Winans's blog

How to Become a Trusted Data Lake Foundation Advisor…For Free

With the increasing amount of both structured and unstructured data being generated every day, businesses are seeing the advantages of analyzing Big Data to increase revenue, reduce costs, and minimize business risk. But along with that seismic shift in the ability to use data to manage a business comes the need for a totally new infrastructure. Businesses are looking for an integrated solution that stores and analyzes Big Data for real-time, rapid analytics, and predictive modeling.

How is your customer feeling today?

People can change their likes, dislikes and propensities daily, and sometimes more often. Will your customer choose an action movie over their usual romantic comedy today? Do they love that the bagel shop has a new strawberry cream cheese? Are they “sooo ready” for a vacation? Are they super sick of car shopping? Are they craving Indian food for lunch? Just what kind of customer are they, today?