Email Marketing: Ideas and inspiration from 11 years of award-winning campaigns

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The challenges of today scream at you. How can I increase sales? Get more people to subscribe to my opt-in list? Ensure my emails end up in the inbox? What is the next technology to keep up with? To help you achieve your marketing goals, and find inspiration and ideas for your current email campaigns, read on to learn from past MarketingSherpa Email Award winners.

Top 10 Worst Negotiation Tactics of 2015

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Here is a list of the top 10 worst negotiation tactics used during 2015. From hard-bargaining strategies to lack of any strategy whatsoever, these tactics did little to insure a viable negotiated agreement and may have prevented the creation of such an agreement.
The post Top 10 Worst Negotiation Tactics of 2015 appeared first on PON - Program on Negotiation at Harvard Law School.

The Risks and Pitfalls of Stonewalling in Negotiations

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Contract negotiations between Jason Pierre-Paul and the New York Giants demonstrates the hazards of intentionally stonewalling your counterpart in negotiations. A successful defensive end with the Giants since 2010, Pierre-Paul was renegotiating his contract after a couple of mildly disappointing seasons. The Giants’ offer of a “franchise tag” designation did not sit well with Pierre-Paul
The post The Risks and Pitfalls of Stonewalling in Negotiations appeared first on PON - Program on Negotiation at Harvard Law School.

Don’t Let the Outside Voices Ruin the Dialogue Inside: Limiting the Impact of Outsiders on Your Negotiation

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How US Secretary of State John Kerry overcame the objections of influential outsiders and headed off their attempts to influence proceedings at the negotiation table.
The post Don’t Let the Outside Voices Ruin the Dialogue Inside: Limiting the Impact of Outsiders on Your Negotiation appeared first on PON - Program on Negotiation at Harvard Law School.

Jennifer Lawrence Learns the Importance of Negotiating on Your Own Behalf

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How Hollywood star Jennifer Lawrence learned the hard way to bargain hard for your own salary in business negotiations. Here is her negotiation story.
The post Jennifer Lawrence Learns the Importance of Negotiating on Your Own Behalf appeared first on PON - Program on Negotiation at Harvard Law School.

A Crisis Negotiations Case Study: Chen Guangcheng, the United States, China, and Diplomatic Negotiations

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US Secretary of State Hillary Clinton’s indirect approach to diplomatic negotiations with the People’s Republic of China over political dissdent Chen Guangcheng demonstrates the power of adaptability at the bargaining table, especially when dealing with a counterpart from a different culture or who may speak a different language.
The post A Crisis Negotiations Case Study: Chen Guangcheng, the United States, China, and Diplomatic Negotiations appeared first on PON - Program on Negotiation at Harvard Law School.

This is what happens when you reply to spam email | James Veitch

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Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and standard procedure is to delete on sight. But what happens when you reply? Follow along as writer and comedian James Veitch narrates a hilarious, weeks-long exchange with a spammer who offered to cut him in on a hot deal.

The backlash effect for women negotiators, in Hollywood and beyond

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Jennifer Lawrence was angry. The December 2014 leaks of data hacked from Sony Pictures revealed that the young actress had negotiated a significantly lower salary than her male costars for her role in the film American Hustle, despite being part of an ensemble cast. Lawrence (like the film’s other female lead, Amy Adams) was paid
The post The backlash effect for women negotiators, in Hollywood and beyond appeared first on PON - Program on Negotiation at Harvard Law School.

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