Social Media Marketing: How the Boston Celtics’ social strategy adapts to evolving platforms

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“Your strategy has to be evolving. As the platforms continue to evolve, you have to evolve,” Peter Stringer, Vice President of Digital Media, Boston Celtics, said at the MarketingSherpa Media Center at DMA's &THEN 2015. Watch the interview to learn how Peter and the Boston Celtics have evolved to meet the needs of fans on social media platforms.

2015 in review: Your picks for the Top 10 articles on Business Partner Voices

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As 2015 winds to a close, we thought it might be fun to look back at the Top 10 blogs on Business Partner Voices this year. We selected blogs based on the highest number of page views, so these blogs can be considered our “greatest hits” as it were, as indicated by you, our IBM Business Partners and loyal readers. Let the countdown begin!

Top 10 Celebrity Negotiations of 2015

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Here are the top 10 celebrity negotiations for the year 2015. From integrative bargaining strategies to building bridges with counterparts in contentious talks, these negotiation scenarios demonstrate the effectiveness of collaborative, win-win negotiation tactics.
The post Top 10 Celebrity Negotiations of 2015 appeared first on PON - Program on Negotiation at Harvard Law School.

With Second Book Deal, Amy Schumer Gets the Last Laugh

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Dissatisfied with her initial book contract, comedian Amy Schumer used her negotiation skills to bargain for an even better contract. Find out how she did it in this article drawn from examples of negotiation in real life.
The post With Second Book Deal, Amy Schumer Gets the Last Laugh appeared first on PON - Program on Negotiation at Harvard Law School.

Negotiation Advice for Buying a Car: Tips for Improving Your Negotiating Position

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How can you negotiate the best possible price for a new car? This is a common negotiation question, and naturally so. A car is one of the most significant purchases you’ll ever make—and the price is almost always negotiable. Here are a few tips to improve your performance:
The post Negotiation Advice for Buying a Car: Tips for Improving Your Negotiating Position appeared first on PON - Program on Negotiation at Harvard Law School.

The Importance of Communication in Negotiations: Preparing Your Negotiating Team

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When a team is preparing for a critical negotiation, members need to appoint a leader, allocate roles and responsibilities, and discuss their at-the-table strategy. Another key objective that teams sometimes fail to discuss is the importance of staying “on message” – that is, making sure that statements by individual members don’t contradict the group’s agreed-upon
The post The Importance of Communication in Negotiations: Preparing Your Negotiating Team appeared first on PON - Program on Negotiation at Harvard Law School.

Negotiation Research on Organizational Approaches to Negotiating Systems

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While most negotiation research aims to sharpen individual managers’ skills, there is growing scholarly and professional interest in an organizational approach to negotiation.A systemic perspective evaluates the training, authority, procedures, and resources that manager need to improve their companies’ “return on negotiation,” as consultant Danny Ertel puts it. Looking at negotiations broadly reveals important design
The post Negotiation Research on Organizational Approaches to Negotiating Systems appeared first on PON - Program on Negotiation at Harvard Law School.

How I turned a deadly plant into a thriving business | Achenyo Idachaba

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The water hyacinth may look like a harmless, even beautiful flowering plant -- but it's actually an invasive aquatic weed that clogs waterways, stopping trade, interrupting schooling and disrupting everyday life. In this scourge, green entrepreneur Achenyo Idachaba saw opportunity. Follow her journey as she turns weeds into woven wonders.

The Ongoing Battle Over Steven Tyler’s Last American Idol Negotiation

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How rockstar Steven Tyler and the hit television show American idol arrived at a win-win solution using integrative bargaining strategies.
The post The Ongoing Battle Over Steven Tyler’s Last American Idol Negotiation appeared first on PON - Program on Negotiation at Harvard Law School.

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