Activist Campaign Successfully Targets Facebook's Advertisers

Last week I wrote up the #FBrape campaign's strategy: to hold Facebook accountable for the misogynistic content of its users by pressuring advertisers. Only seven days after the open letter was published, Marne Levine, Facebook's VP of Global Publicy Policy, published a response agreeing to the campaign's demands to better train the company's moderators, improve reporting processes, and hold offending users more accountable for the content they publish.

Activist Campaign Targets Facebook's Advertisers -- Will It Work?

Strong social campaigns are based on a strong theory of change: How is my action (x) actually going to lead to desired change in the world (y)? Is that strategy sound? Is it effective?

Earlier tussles with Facebook, over issues like the site's distribution of user data (News Feed), or the site's removal of innocent breastfeeding photos, have appealed to the company directly, often on the platform itself.

But a company with a billion users can find it difficult to respond to a tiny percentage of those users, even assuming good intentions.

Join the Zeega Makers Challenge for 'The Making Of...Live at SFMOMA'

In 24 hours, Zeegas -- a new form of interactive media -- will be installed on four projection screens at San Francisco's renowned Museum of Modern Art. This showcase is part of "The Making Of..." -- a collaboration between award-winning NPR producers the Kitchen Sisters, KQED, AIR's Localore, the Zeega community and many others.

Mediatwits #119: Broadcasters vs. Aereo in Supreme Court; Netflix vs. AT&T

This week, the Supreme Court began hearings to determine if Aereo’s broadcast-TV-time-shifting model is legal. Aereo is an antenna middle man for consumers, who can rent an unobstructed TV antenna that beams the content back to any of their devices as live-streamed TV, or saves it for watching later. It’s both a guaranteed good signal and [...]
Please visit PBS MediaShift for the full story.

Daily Must Reads, April 25, 2014

1. Russia orders bloggers to ‘register’; outlaws anonymous blogging (Glyn Moody / Techdirt) 2. Comcast says Netflix slowed down its own streams (Peter Kafka / Re/code) 3. Facebook partners with Storyful to launch FB Newswire, a news feed for journalists on Facebook and Twitter (Andy Mitchell / Facebook) 4 Journalists’ sources are no longer safe [...]
Please visit PBS MediaShift for the full story.

Daily Must Reads, April 24, 2014

1. FCC to propose new ‘net neutrality’ rules (Gautham Nagesh / Wall Street Journal) 2. FremantleMedia claims rights to YouTube user-uploaded clips (Todd Spangler / Variety) 3. NYT up to nearly 800K paid digital subscribers (Darrell Etherington / TechCrunch) 4. Americans spent 43.4 percent of media time online (Bill Cromwell / Media Life Magazine) 5. [...]
Please visit PBS MediaShift for the full story.

Journalism & Digital Education Newsletter, April 24, 2014

1. Columbia student paper plans to drop daily print edition (Peter Sterne / Capital New York) 2. What MIT learned from Mongolian teenager who aced a MOOC (Jeffrey R. Young / Slate) 3. Mark Cuban’s foray into the #edtech industry (Katrina Stevens / EdSurge) 4. Chrome smashing: Creating the inconceivable (Beth Holland / Edutopia) 5. [...]
Please visit PBS MediaShift for the full story.

Risk and Reporting: The Dangers of Freelance Journalism in Syria

The death of Canadian freelance photographer Ali Mustafa while documenting the Syrian civil war illustrates the persistent problem of the safety of journalists in the country and, increasingly, the particular threats faced by freelance journalists reporting in one of the most dangerous locations on the planet. Much of the reporting that has come out of Syria in recent months [...]
Please visit PBS MediaShift for the full story.

Digital Book World’s Top 10 E-Book Bestsellers; Week Ending 4-19-14

Amazon Publishing joins an extremely exclusive club this week on the e-book bestseller list: publishers with more than one No. 1 bestseller this year. Until this week, HarperCollins was the exclusive member of that club, with its “Divergent” hit taking the No. 1 spot this year all but three times, losing it once to Hachette, once [...]
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