Best Marketing

'Ready, Shoot!' Making Video Work For Your Marketing Efforts

As sales and marketing departments work more in concert in an effort to grow revenue, reaching out to potential clients through digital means is becoming increasingly important, and consuming more of a company's marketing spend.

In fact, digital marketing will grow at an 11 percent compound annual rate between 2017 and 2021, to become a $120 billion market, according to Shar VanBoskirk, a marketing analyst with Forrester Research.

IBM Bluemix evolution spurs growth for the channel

IBM first launched Bluemix, its cloud platform, in February 2014 as the future of IBM Cloud. It became a game changer, bringing together market-leading capabilities from across IBM and our third-party ecosystem to help enterprises, developers and startups build, run and manage applications in the cloud.

Panel: Customized Resources From Suppliers Can Help Partners Win More Solution Sales

(NOTE: This story was originally posted to CRN.com Dec. 1.)

A technology vendor that wants to do more business through the channel must be flexible and be ready to help the partner succeed, a panel of vendor executives said at last week's Women of the Channel event in New York.

10 Ways To Show Your Employees You Care This Holiday Season

Showing You Care Doesn't Have To Come With A Cost

Even though business is usually a 12-months-a-year proposition, the aura and spirit of the holidays preoccupies many employees.

Business executives realize this, and many open their wallets - or at least their heartfelt thoughts - during the holidays to show they care.

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