Generating thought leadership in the information technology industry has become a cornerstone of marketing strategies since the dawn of the Internet. The development and rise of blogs – especially among solution providers – has helped connect subject-matter experts with potential customers over the last decade.
(Note: This story was originally posted to CRN.com Aug. 24.)
Satisfying the customer is one thing. Delighting the customer is even better, attendees at this week's XChange 2016 conference were told.
Small changes in sales and marketing can go a long way when it comes to growing a solution provider’s business, Jonathan Fisher, chairman and founding partner of BrandExtract, said Wednesday at the conference, hosted by IT Best Of Breed's parent, The Channel Company, in San Antonio.
(Note: This article was originally posted to CRN.com Aug. 23.)
The success of a brand is based on the feelings it conjures up within human beings -- not just on products and services -- and that has big implications for anyone running an IT business and aiming to grow, according to a branding strategist.
Humans want to feel something from brands they do business with, brand strategist Melanie Spring said during a keynote at XChange 2016 Monday.
(Note: This article was posted to CRN.com Aug. 12.)
Top Notch
How can solution providers deliver successful marketing campaigns? CRN asked the marketing superstars highlighted in the 2016 Partner Marketing Guide to shine a light on what worked best for them.
(Note: This story was originally posted to CRN.com earlier today, Aug. 11.)
A Sound Social Strategy
In the new era of the strategic service provider, a successful social media strategy can enable solution providers to take control of their online presence, boosting engagement with customers and increasing demand.
Vendors need to move beyond market development funds (MDF) and team up with distributors around video and webinars to more effectively lure solution providers and customers, a group of distributors said Monday at an industry conference.
What’s on the minds of VARs and solution providers? ITBestOfBreed scours their blogs in search of perspectives that can help broaden your knowledge of current information technology issues.
Here are three recent posts focusing on information security.
Many years ago the latest and greatest tech in the IT market always went to businesses first. They needed the power and the advanced features that current hardware offered and could spend the extra money to get those attributes in ways that a normal consumer could not.
What’s on the minds of VARs and solution providers? Each week, ITBestOfBreed takes a trip through their blogs in search of perspectives that can help broaden your knowledge of current information technology issues.
There are several barriers to adopting the Internet of Things in the enterprise –security concerns, for example – but a new study says many businesses still view IoT as “critical” for the future success of their organizations.