Solution providers' sales and marketing functions are working more in tandem today in an effort to generate leads and increase customer satisfaction.
"The marketing role is to basically … scale demand generation like nobody else can," said Karen Walker (pictured), chief marketing officer at Cisco Systems, in an address to partners at this month's Cisco Partner Summit in San Francisco.
The rise of digital marketing is allowing marketing groups to move quicker – and more nimbly - to help boost sales. In her address, Walker addressed the role of digital marketing. Here are three tips from that address for solution providers.