Cisco Exec Outlines 5 Routes To Partner Profits With Digital Transformations

Cloud Marketplace

Bahr said the "newest" route to driving profitability is the ability to participate in new marketplaces, such as with public cloud providers.

"Whether that's a marketplace for one of our many distributions or a marketplace with a public cloud provider – we have cloud services routers, we have virtual ASA [firewalls], we have security that can participate in that marketplace in a public cloud, hybrid cloud environment," said Bahr.