Cisco Exec Outlines 5 Routes To Partner Profits With Digital Transformations

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Cloud Marketplace

Bahr said the "newest" route to driving profitability is the ability to participate in new marketplaces, such as with public cloud providers.

"Whether that's a marketplace for one of our many distributions or a marketplace with a public cloud provider – we have cloud services routers, we have virtual ASA [firewalls], we have security that can participate in that marketplace in a public cloud, hybrid cloud environment," said Bahr.