Cisco Exec Outlines 5 Routes To Partner Profits With Digital Transformations

(NOTE: This story was originally posted to March 28.)

'Every Single Opportunity' Lay Ahead

As businesses plunge into digital transformation projects, solution providers smell sales opportunities.

On Tuesday, Cisco Channel Chief Wendy Bahr (pictured) spoke in front of 400 partners at Partner Connection Week in Miami about the five key routes to profitability for the channel in 2017.

"We have every single opportunity in front of us. It is going to require that we all change to capture the digital opportunity, but we have never been more committed to your success -- you've never been a more important strategic asset than in this moment in time," said Bahr. "Of course there's not going to be a one-size fits all model, we are going to have to adapt as well, but that's my commitment to you."

Bahr weighs in on those five key routes that Cisco partners need to be chasing.