Multi-Partner

Huge profitability is unlocked when channel partners form relationships with other Cisco ecosystem partners, according to Bahr, which also creates larger deals.

"We know with the digital opportunity there's also the opportunity to have a multi-partner relationship – whether you're working with a digital consultant, an ISV, whether you're working with someone who has a unique services advantage – this is one of our fastest growing routes to profitability," said Bahr.