Cisco Exec Outlines 5 Routes To Partner Profits With Digital Transformations

IT Service Provider

Bahr said partners that transform into an "IT-as-a-service provider" are capitalizing on a growing revenue opportunity.

"I'm not just talking about the big telcos – we love you guys – but we're talking about traditional managed service partners and even reseller partners who've realized that IT-as-a-service and that consumption model is critical to many of our customers," said Bahr.