(Part 2 of 2) You also focus on data analytics. What things have you enabled your customers to see when it comes to some of the back-office functions?

The other thing that we're able to do, which makes it even more powerful, is … bring in statistical data and create statistical accounts for our customers. A statistical account might be something as simple as [for a retailer] … revenue per store, or … revenue per employee in a store.

[They can] develop reports and dashboards that allow them to really start to analyze their business so they can manage their business.

It's incredibly powerful. … having that ability to slice and dice that data, all from within the application itself gives us a huge advantage … [and] puts a very powerful tool in the hands of our customers.