Q&A: Groupware Technology CEO On Cloud Growth, What Makes A Strong Partnership

Last year, when your company was honored with an award from a business publication, you talked about the investment Groupware makes in its employees. What are the one or two investments that you make in your staff that you think sets you apart?

A few key differentiators. One is, at a high level, we actually include the whole company in our national kickoff; it's not just a sales kickoff. So it's that inclusive feel that we are one company. We reward the company. If the whole company is successful, we participate in that success, whether that's 401(K), profit sharing or some other recognition associated with that. Other investments? We do encourage training, we pay for those trainings [and] we have an additional education program: If they go back to school … it's an expensible item that the company will pick up as well.