10 Ways Solution Providers Can Build A Top-Notch Marketing Program

3. Really Get To Know Your Customers

If you only talk to your customers when you’re trying to tell them something, you’re making a mistake, Powell said. He suggested taking a customer executive out to lunch to talk about their business: what motivates them, where they’re challenged, where they’re seeing success. Then, instead of guessing what motivates a customer, Powell said you will know what does and the customer will appreciate the extra effort.