10 Ways Solution Providers Can Build A Top-Notch Marketing Program
Submitted by Sarah Kuranda on
3. Really Get To Know Your Customers
If you only talk to your customers when you’re trying to tell them something, you’re making a mistake, Powell said. He suggested taking a customer executive out to lunch to talk about their business: what motivates them, where they’re challenged, where they’re seeing success. Then, instead of guessing what motivates a customer, Powell said you will know what does and the customer will appreciate the extra effort.