5. Get A Content Writer

Marketing content needs to be high quality and have a good voice, Powell said. That's an area that, frankly, most solution providers "suck at," he said. For that reason, he suggested hiring a dedicated content writer, something he said TekLinks did for the first time a few years back with tremendous success. He suggested solution providers look for college English majors, out-of-work journalists or even interns from a local university to help their businesses get creative and turn expert knowledge from within the organization into marketable thought leadership content.