10 Ways Solution Providers Can Build A Top-Notch Marketing Program

6. Know What Your Most Profitable Service Is

Your most profitable service might not be the one you think it is, Powell said. He suggested that solution providers do a deep dive with an accountant or their CFO to determine which of their services delivers the biggest margin, with all costs factored in. From there, he said the company can figure out which services to market most heavily and incent salespeople to sell them.