How To Win At Marketing
Marketing is an area that has eluded many solution providers. However, successful marketing can often be the key to expanding a company's sales pipeline.
How can a channel partner win at marketing? David Powell, vice president of managed and cloud services at Birmingham, Ala.-based TekLinks, addressed that in a breakout session at last week’s 2016 XChange Solution Provider event in Los Angeles. Powell shared personal business stories and broke down some of the key things partners need to know in order to build a top-notch marketing program.
Here are Powell’s 10 tips and tricks for channel partners to make the most out of their marketing investments, from knowing your customer to finding the right resources to communicate effectively with them.